Which metric reflects the effectiveness of marketing for driving traffic to the show home?

The metric that reflects the effectiveness of marketing for driving traffic to the show home is the ratio of closing from leads. This metric measures how well the marketing efforts are converting potential customers (leads) into actual sales (closings). A high ratio suggests that not only are people being attracted to the show home through marketing, but they are also interested enough to make a purchase, indicating effective marketing strategies.

While cost per click can provide insights on the efficiency of advertising spend in generating interest, it does not directly measure the ultimate success of marketing efforts in leading to sales. Employee retention rates and building permit approvals are not relevant to the effectiveness of marketing in this context, as they focus on workforce stability and regulatory compliance rather than marketing outcomes.